December 2009

The Four P’s of Marketing Adds a 5th P

The four P’s of marketing have been a pillar of marketing education since I can remember.  They’re taught by every marketing professor and written about in every marketing text book…but are they outdated?  Do they address the business needs of today’s social environment? If you’re unfamiliar with the four P’s of marketing here they are: [...]

December 30, 2009 marketing 22 comments click Here To Read More…

Is Your Social Media Brand Selfish?

Like it or not…we are all brands on the web.  A brand is simply the way people feel about you or your company, and this directly applies to your online profiles whether you are selling something or not. What emotions come up when people see an email from you, a direct message, a link you [...]

December 17, 2009 Social Media Marketing 14 comments click Here To Read More…

Delete Your Social Media Profiles – LESS Is More

Effective social media marketing is not a megaphone shouting into thin air…its targeted and focused conversations. So it’s time to cut the fat…delete your social media profiles.  Yes, delete them.  Well at least some of them. It seems as if a new social network pops up everyday.  As a marketer, I find it important to [...]

December 9, 2009 Social Media 11 comments click Here To Read More…

Social Media Makeover Contest

Boost The Effectiveness of Your Social Media Marketing In 1 Month…FREE 2 Winners will be chosen to receive a FREE, full social media makeover of either their business or personal brand. When we’re done…the winning social media brands, either professional or personal, will have an online presence that creates both value and engagement for their [...]

December 2, 2009 Contest 3 comments click Here To Read More…

7 Easy Steps To Build Your Online Community By Helping Your Favorite Charity

I won’t sugarcoat it, it’s not easy gaining new readers.  In fact, it’s extremely difficult and takes a tremendous amount of time. One of the most effective strategies for traffic building is by creating sense of community around your blog or website.  Unfortunately, this is also one of the most difficult. With the holidays here, [...]

December 1, 2009 Blog Strategy 11 comments click Here To Read More…
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