The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out

by Scott Bishop on February 7, 2010


Advertising Community Building Social Media Strategy

To the advertising world, the Super Bowl has always been known as…well the Super Bowl for advertisements.  It’s the one time per year that people actually look forward to watching commercials.  The hype has in some way, gotten much of the public as excited for the commercials as they are for the actual football game.
Each [...]

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How To Get Followers On Twitter

by Scott Bishop on February 6, 2010


How To Strategy Twitter

Like it or not, if you’ve chosen Twitter to market yourself or your brand, you’re going to need to learn how to get followers.
Is there an exact science how to get followers on Twitter?  Yes.  And No.
There are certainly steps you can take to get followers on Twitter, but understand that knowing how to get [...]

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Book Review – Social Pollination by Monica O’Brien

by Scott Bishop on February 5, 2010


Book Review Resources

This is my first book review on Real Time Marketer, and I couldn’t be happier to review Monica O’Brien’s new book, Social Pollination.
I’ve been lucky to know Monica for about a year, she’s an amazing marketing talent and is one of the professionals out there who truly “gets” social media”.  She’s managed to take her [...]

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5 FREE Analysis Tools to Master The Real-Time Web

by Scott Bishop on February 4, 2010


Analytics Real-Time Web Social Media Marketing Strategy Tools

One of the great benefits of social media, is it’s ability to be able to analyze results in real time.  No longer do you have to submit an ad…and wait for sales…and wait…and wait.  The setback with many of the traditional marketing mediums like print, radio, television, and even market surveys…is that by the time [...]

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Must Haves For Maximizing Networking Events

by Scott BishopFebruary 3, 2010
Events Networking

Although the focus of this blog is social media marketing and the real-time web, the best practice for establishing and taking your online relationships to the next level, is a face to face meeting.  No digital tool or application can compete with a true psychical  connection.  I’ve made some tremendous friends and project partners through [...]

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Big Myths of Social Media Marketing

by Scott BishopFebruary 2, 2010
Social Media Social Media Marketing Strategy marketing

Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was.  But with all of this buzz, comes a tsunami of information.  So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules.
There are [...]

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The 28 Day Blogging Challenge

by Scott BishopFebruary 1, 2010
Blog Blog Strategy Experiment

Yesterday, I posted 28 Days of Blogging.  Basically it was a simple and short post about how I plan on blogging everyday for the month of February.  It was a pure test and challenge to myself to keep the Real Time Marketer blog up and active every single day for the month.  I wasn’t expecting [...]

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28 Days of Blogging

by Scott BishopJanuary 31, 2010
Experiment

February is here and time to start a torrid pace of blogging.  Here at the Real Time Marketer I like to set experiments and try tactics and techniques to record and analyze results.  This makes reporting new strategies that have been tested, easier for you.
So February will be an entire month of blogging.  Each day [...]

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6 Ways To Make People Care About Your Tweets

by Scott BishopJanuary 14, 2010
Social Media Marketing Strategy Twitter

If a tree falls in the woods…will it make a noise?  I have no idea.  But I do know that if you send a Tweet…there is a good chance that no one will see it.
Think about it…for someone to see your tweet they need to:
A) Be on their computer at the time of the tweet [...]

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7 Quick Steps to Foursquare Marketing

by Scott BishopJanuary 11, 2010
Foursquare Location Based Marketing Social Media Marketing Strategy tips

Foursquare, the location based social game, recently announced that users can now check in anywhere in the world.  So how and why should your businesses take advantage?
If you’re unfamiliar with Foursquare, you can read about it HERE
Marketing using Foursquare is beneficial because although a small user base, they are loyal.  It also takes up almost [...]

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