Chevy SXSW Social Media Road Trip

by Scott Bishop on March 9, 2010


Event

I’m embarking on a journey South.  Next stop…SXSW!!
Chevy is sending Michael Courier, Tim Jahn, Daniel Prager, and me on a Social Media roadtrip to SXSW.  Chevy created an awesome promotion with 8 teams from around the U.S. competing on a national scavenger hunt.  We’ll be representing the Windy City.  Along our trip, we’ll be completing [...]

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Fortune 500 Social Media Statistics

by Scott Bishop on March 8, 2010


Social Media Statistics

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released their follow-up study to Fortune 500 companies adoption and usage of the most popular social media tools.
I’ve highlighted the statistics I’ve found the most interesting.
Most Relevant Data
Blog

22% or 108 companies have a public-facing corporate blog with a post in the past 12 [...]

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5 Compelling Reasons To Expand Beyond Your Social Media Clique

by Scott Bishop on March 8, 2010


LAF Personal Branding Social Media Social Media Strategy

Exciting news, I am a new contributor for the Gen-Y PR blog…LAF!  (http://laurenafernandez.com/blog).  I’ll be writing at least 2 posts per month on the PR blog.
My first post went live last week and I was extremely happy with the results.  51 ReTweets as of right now!  My posts there will tend to be a little [...]

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Foursquare Marketing: Add Checkins To Your Facebook Page

by Scott Bishop on March 4, 2010


Facebook Foursquare Location Based Marketing Mobile facebook page foursquare marketing

As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes.  As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own business to build awareness to your networks.
Note: If you’re [...]

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Sency: Real-Time Search Tool

by Scott BishopMarch 2, 2010
Real Time Marketing Real Time Search Real-Time Web Tools

The real-time web is a popular space for new tools.  Search, being among one of the most popular.
Sency, is a new real-time search engine designed to capitalize on the real-time search trend, and become the go-to resource for folks who utilize these types of searches.
Sency is not designed and has no intention to replace your [...]

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Create A Winning Social Media Strategy: Presentation

by Scott BishopFebruary 28, 2010
Social Media Strategy Strategy presentations speaking

I recently presented this presentation at St. Louis Innovation Camp.
As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides.
So, if you see something you have a question about or want more detail…just email me or leave a comment and [...]

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Are You Building a Blogging Community?

by Scott BishopFebruary 27, 2010
Blog Strategy Community Building tips

Your blog posts are great, but are you building a loyal readership by adding community aspects to your blog.  I have the availability for my readers to consume my posts in a variety of formats.  RSS Subscriptions, Email Subscriptions, and of course direct traffic.  But in order to really establish a loyal user base, you [...]

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Your Social Media Strategy Sucks

by Scott BishopFebruary 26, 2010
Social Media Social Media Strategy Strategy

Yes, your social media strategy sucks.
That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed.
So, how do we fix it?
Tie Your Social Media Strategy to REAL Business Goals
I’m not [...]

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Facebook User Statistics

by Scott BishopFebruary 25, 2010
Facebook Mobile Statistics

Here is a great list of important Facebook stats.  If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user.
Here is a terrific breakdown of user activity.
As you can see, the average Facebook user’s activity is limited when it comes to pages, event, and [...]

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PR Case Study: Hey Nickelback, Embrace The Pickle

by Scott BishopFebruary 24, 2010
Case Study Facebook Public Relations marketing

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations.
So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and cheek.  [...]

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