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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! *This is a Guest Post by Greg Digneo* When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, Tweet it to your following, and [...]

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Social media marketing is apparently all about engagement, engagement, engagement.  Did you hear that you should be using social media for engagement with your customers or targeted customers.  Just get more engagement on your social networks, and your business dreams will come true. Great, it’s about engagement…so what the hell does that mean? I am [...]

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Both big and small businesses are wading through the murky waters of social media, trying to get a handle of how success is achieved. Both wanting to be the other guy.  Do big or small business have a better opportunity to succeed in social media? Big businesses are desperately trying to act small in the [...]

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Unlocking Foursquare badges has become a hobby and even an obsession for many of the active Foursquare users. Here is a complete list of Foursquare Badges and how to unlock them. These badges are unlocked by users, they do not serve a business purpose and are intended to be fun. Click here if you’re interested [...]

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A Facebook Fan is Worth $3.60. Really?

by Scott BishopApril 13, 2010

A Facebook Fan is worth $3.60.  Really? Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6 million in equivalent [...]

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Social Media Case Studies

by Scott BishopApril 9, 2010

Presentations, blog posts, books, panels…they are spill out the same case studies over and over. Dell made a few million on Twitter Zappos and Southwest Airlines have good customer service and use that online…yay Comcast has a team of Twitter folk who scower the conversations for mentions and try to put out fires Aren’t there [...]

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How To Be A Thought Leader

by Scott BishopApril 6, 2010

Personal branding has been a hot topic for a while, and you can find more information about it than you’ll know what to do with…but it basically comes down to this…do people look at you as a resource? Are you a go-to guy (or girl) in your industry? I receive weekly emails or tweets of [...]

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Beyond the “Check-In”: 3 Ways to Use Location Based Virtual Graffiti to Grow Your Business

by Daniel PragerApril 2, 2010

Location based digital graffiti is absolutely a trend to watch. Foursquare recently announced that they added 1 million users in a single year. To put that in perspective, it took Twitter two years to reach 1 million users. As users become comfortable with, and addicted to, location based social networking services such as Foursquare and [...]

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Is Your Business SmartPhone Ready?

by Scott BishopMarch 26, 2010

Does your business have a mobile marketing strategy?  If you’re not interested in creating opportunities to market via mobile devices, you at least need to be prepared for them.  Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011, is your business ready? SmartPhone Quick Statistics Only 3% [...]

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How The Pandora Model Would Save The Advertising Industry

by Scott BishopMarch 23, 2010

I sat in a mobile marketing presentation at SXSW excited to hear the presenters vision of where the mobile space is headed. On the surface, mobile advertisements are a marketers dream.  The advertising services are location based and activated via geographic location.  Sounds great, right…If I’m driving by McDonald’s, I get an ad for McDonald’s. [...]

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